Valio bets on oatmeal

Valio bets on oatmeal
Julkaistu 13 2018
The Finnish giant Valio announced the entry into the Russian market with a new product that will undoubtedly please vegans or adherents of a lactose-free diet. That is a series of products called Oddlygood, which translates as "strangely good".

The main component of this series is a vegetable product — oats, which meets the latest global trends in healthy eating. Due to this, the new products contain a sufficient amount of protein, fiber, vitamins, calcium and iodine. In addition, experts have paid considerable attention to the taste of products, so that they were similar to dairy products.

Now only drinks based on oats in packages of different volumes will be supplied to the Russian market. If sales are high, Oddlygood production can be shifted to factories in Russia, and also lactose free yogurts can be added to a product range.

Source: goodnewsfinland.ru