Atria bets on the premium segment
Julkaistu 09 kesäkuu 2020
Finnish meat products manufacturer Atria plans to invest about 80 million rubles in the development of its Russian division. The main focus will be on the premium line owned by the company.
During the economic crisis caused by the coronavirus pandemic and the decline in consumer activity, Atria focuses on expanding the Casademont line offering high-priced products, as well as developing a new Pit-Product line offering classic Finnish-quality sausages.
Source: svkk.ru
During the economic crisis caused by the coronavirus pandemic and the decline in consumer activity, Atria focuses on expanding the Casademont line offering high-priced products, as well as developing a new Pit-Product line offering classic Finnish-quality sausages.
Source: svkk.ru
